The emergence of digitized retailing is imperative to create a productive, information-rich, and connected omni-channel environment before, during, and after the shopping experience. The need for a customer-connected store environment compels retailers to re-think their internal and external communications in terms of voice, video, data velocity, types, and complexity. Unified Communications (UC) applications, such as the ones provided by Vertical Communications, can support in-store communications and customer engagement strategies.
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