Communications needs have changed for businesses of all sizes. In today's online, on-demand world, customers expect immediate attention and action or they quickly turn to alternatives. Customers know they have power, and they readily wield it to get faster service, lower prices, and personalized experiences.
This Frost & Sullivan whitepaper discusses how smartly pairing communications technology with business data provided through customer relationship management (CRM) resources can help companies better serve and retain customers, and open new revenue opportunities.
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