In the retail segment the opportunities and challenges to leverage advancements in mobile technologies is particularly unique. Providing a frictionless mobile experience within the confines of retail outlets, while being conscious of ever-narrowing margins retailers face, are factors that set leading unified communications vendors apart in the marketplace. Frost & Sullivan's independent analysis of the Retail market clearly shows that by offering mobile apps that UC-enable customer-facing employees, Vertical is not only improving worker productivity, but is also enhancing operations and business processes within the retail industry.
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